Video ads with companion ads

Tue Nov 9, 2010

Here’s something I just don’t understand – the online video ad business seems to require you to have a companion ad alongside the pre/mid/post roll video instream ad.

However – and this is just from my own usage – if someone is watching a video they are watching it in full screen mode, or on the 10 foot experience. Thus the companion is almost never seen.

Why require it? I just don’t get it.